about great team partners

People strategy is the
operating system that aligns
team decisions with business outcomes.

We bring principles and frameworks for building great teams. 

the framework

Three core areas drive a company’s successful scale

Growth demands investment in three directions at once: when any one corner outpaces the others, the whole shape skews.

  1. Leadership. The altitude the company rises to.

  2. Team. The people doing the work.

  3. Processes. Scaffolding that holds the structure.

when it skews

Three shapes that show up when one corner outpaces the others:

failure mode 01
failure mode 02

Top-heavy

Too many cooks in the strategy kitchen without a team in place excited to execute.

Wide and flat

Headcount scale without the systems and leadership scaffolding stymies potential.

failure mode 03

Anarchy and dilution

Not enough process in place to execute scalable people infrastructure

We do the work with you.

Bryce Rattner Keithley

founding partner

While the bulk of her career has been in recruiting and people leadership roles at top tech companies (Square, Nextdoor, BINC), Bryce credits her unique perspective to a foundation in Statistics, Sales, and Waitressing. She’s a Dale Carnegie superfan (self-described “Carne-geek”) and will say her top strengths are mixing metaphors, interrupting false binaries, and aligning incentives.

Isabel Haque

partner

Isabel has spent her career helping growing companies establish the talent foundations they need to scale, from the first People hire at a startup to leading engineering leadership recruitment at Block. She brings a builder's mindset to every engagement —delivering on a company's immediate needs while laying the groundwork for where it's headed. Top strengths: reading the room, asking the right questions, and making hiring feel human.

Our approach:

not this

Recruiting that fills singular hires

INSTead

Building for the team and its collective success

  • Leaders lead

    Beyond executives, leadership can (and should) be practiced from every position.

  • Good → Great

    Success inertia is real. Scaling effectively means being willing to rebuild the plane while airborne.

  • Be a beacon

    Clarity on who you are and how you operate helps attract the right people to the cause. Clear is kind.

  • Win together

    High performance is a team sport, not a solo act.

Work with Us